Proof in the pudding

Yesterday, I wrote about MLS teams assuming people will come out to matches because of DPs and it looks like one team has cashed in with a winning season and no DP to draw in the fans. According to this article, FC Dallas not only has numerous companies bidding for the team's shirt sponsorship, but season ticket sales are up 300%. We all know Dallas had one of the worst attendances in MLS over the past few seasons. Again, as I've said people don't want to see a losing team paraded around when there are other options and with the Texas heat in July and August. I hope Dallas can build on this with another fantastic season.